Can Spam Act
If you must be using email for your business purpose, the Can-SPAM Act, a law setting the rules and standard for functioning with commercial emails creates the requirements owing to commercial emails. The objective is to present the recipient with the right to make you stop from sending emails to your address and also highlight strict penalties, owing to any violation
However, it is to be noted that the CAN-SPAM Act is not applicable for bulk emails, though it offers coverage to all commercial emails. As per the law, commercial messages or emails are referred to as electronic messages or mails that are designed to primarily support the promotion of a commercial service or product or advertise the same. This also involves emails promoting commercial websites and its contents. The law does not in any way put up an exception owing to business-business emails. This requires that all mails, even if it is about informing a customer about a latest product line must adhere to the guidelines set by the law.
Each mail that violates the guidelines set by CAN-SPAM act is liable for penalties. Therefore, any violation can come up to be expensive for you. However, adhering to the guidelines of the law does not involve much complexity.
Never use misleading or false information at the header -
All information pertaining to your "To", "From", and "Reply To" along with the routing information must be accurate and should identify the business or person creating the message.
Never use subject lines that tend to be deceptive -
Your subject line must echo the message content accurately.
Categorize the message to be an advertisement -
The law actually gives you multiple scopes in accomplishing the task. However, you must remember to reveal clearly that your message is designed to be an advertisement.
Inform your location to the recipients -
Any message you sent must always come with an authentic physical address, which can include anything from your private mail box registered with a commercial agency of receiving mails set under the regulation of Postal Service or a post box holding a registration of the U.S postal service.
Inform recipients about the way of opting out from receiving future emails from you -
You must always let your recipients know about the way, they can use to stop receiving any emails from you in the future. Also remember to put the message in a way that it can be easily understood, read, and recognized by a layman. You might also consider including a particular font size, color, or any other distinguishing clarity that might help improving the clarity. Always provide an email address that can let the users communicate with you regarding their choices.
Conform promptly to the Opt-out Requests -
Any opt-out system offered by you must always process the request for minimum 30 days following the sending of the message. The opt-out request of a recipient must be always complied with within 10 business days. Under the act, you can never charge any fee; make the person give out any personal information to you, or make the person do anything else other than, sending an email, as a reply or going to a single page for honoring the request.
Administer the Activities of Others -
The law also recognizes that, even if you hire any other company for the purpose of email marketing, you can hardly stay away from the legal responsibilities in compliance with the law. Both the company sending the message and the company working in relation to product promotion might be held responsible legally.